With the rapid change of LED electronic screen manufacturers and the increasing demand for terminals, LED electronic screen dealers and sales personnel must first understand the meaning of quality, price and brand as well as the relationship between them.
1. Maybe you mistakenly defined the “quality” of LED electronic screen.
Quality can be understood as quality and brand. Only products with good quality and specific brand awareness (brand value-added) can be said to be really good quality. Quality = quality brand, which is the definition of the era of consumer upgrading market economy. If you have an unknown brand, or even a fake brand, you want to talk with your customers about brand value-added, product quality and what is the manufacturer? Therefore, in the eyes of customers in the final market, quality is the threshold. If the product can’t reach the threshold, they will certainly talk about the price with you. The price is getting lower and lower.
2. The meaning of “over value” may be confused.
When the dealers of LED electronic screen, especially the shopkeepers in the third and fourth tier cities and even small towns communicate with customers, the first misunderstanding is that customers always talk about high-end products and prices, while low-end products talk about quality. Because businesses always tend to think that customers are cost-effective. It’s not that simple. With the continuous progress of technology, new products on the market continue to appear, so that users have more choices. At the same time, customers can have three or more items, and the requirements for products will be higher. On the other hand, with the specialization of terminal market segmentation and the further release of customers’ demand for customized products, more and more end customers hope that their needs will be concerned by upstream manufacturers and solve this problem in terms of products or services.
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